A brand redesign can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the "new suit" makeover is up-to-date, vibrant and designed for today's audiences.
A total rebrand goes beyond the makeover. It's plastic surgery and a change in hair color. A transformation, a new identity and brand system for the same name. And with the new logo design - fresh messaging, a reinvented visual system and a transformed marketing program to catapult the organization forward.
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